Smart Speakers’ Growth and Voice at the Enterprise
The Smart Speakers’ market has been recently the focus of some researches and thought leaders’ articles. Throughout the recent papers, we learn that the at this time, this segment of home-based, consumers’ devices is reaching the pick point of market penetration of the voice user interface (VUI) – after it has been introduced at the smart phone as the virtual personal assistance (VPA). First with Apple’s iPhone SIRI, and later with Google NOW, Samsung Bixby and more.
The VPA era starting point, dated to 2011, with the first SIRI introduction on iPhone 4s, while the smart speakers dated to 2015, when Amazon Echo smart speaker was first introduced. While some publishers and critics are comparing market adoption speed and the time it took to reach 40% market share, as mentioned by a recent VoiceBot post, 4 years for the smart phones, 7 years and counting for the smart speakers, we wish to focus on the implications of the two voice enabled devices’ trends on the larger market of the voice at the Enterprise.
Adoption Rate and BYOD
As wisely mentioned on VoiceBot’s post final note: “The voice AI market is far larger than a single device. Smart speaker adoption may have stalled but voice-enabled interactions continue to expand into more corners of the digital world”, and we couldn’t agree more.
Indeed, smart speakers’ adoption rate set it as the fastest device adoption rate in the modern history of the technical devices and this alone, as impressive as it is, helps explaining the voice technologies positioning today – and looking forward the coming future. To some extent, VPA and Smart Speakers’ adoption, along with the past 2 years of global pandemic, helped shaping the voice technology adoption projection – in the wider use case.
Meaning, a person’s experience at home using the smart speaker, or on-the-go using the VPA was bound to encourage him or her to think about utilizing this intuitive and efficient user interface – at work. This notion echoes the term BYOD – Bring your own device, which was the “courtesy of Intel, when it recognized an increasing tendency among its employees to bring their own smartphones, tablets and laptop computers to work and connect them to the corporate network “ (wiki).
Internal Corporate Bureaucracy
Similarly, when working at an enterprise organization, the employee will need to follow internal procedures, workflows, protocols and regulations, encapsulated in forms and various apps, just to make all the data captured and updated to the enterprise data store. Yet, this is challenging the employee and causes them to invest to many hours (in some cases up to 3 hours per day) just to fill information into the system, usually CRM or other similar data management and aggregation platform. The procedural complexity generates an immanent inner-enterprise bureaucracy and directly effects the enterprise’s growth and productivity.
Hence, the logical next step for this employee, similar to the BYOD approach, is an eureka moment – why can’t they use a simple, easy to use, intuitive, in-app, voice interface, which – just like when they are at home - will help them save countless hours of tedious reporting, and make room for more sales, more service tickets answered, and more time for themselves to recharge!
Now is the time for every sales executive, business operations and growth developer to rethink the company’s effectiveness and take a practical step in changing the trend all together by adopting the already proven voice technologies, within the enterprise use case.
TALKSENSE – Say it and you’re done!
At TALKSENSE we’re outsmarting big enterprises’ bureaucracy with a new solution: simply talking ;).
60% of business data in big enterprise is lost, due to field force reluctance to report. This data, missing from the CRM, is hurting business results causing overall inefficiency. As Covid19 made work from home the new norm – data loss is becoming more crucial, across different market segments.
TALKSENSE solution makes employees more productive, by replacing the tedious reporting with talking to the app. TALKSENSE is a Salesforce ISV partner, and can be implemented on any CRM platform, supporting any language and use case.
If you’re in charge of sales, sales operations, growth, customer experience, or product – you need to start planning your voice strategy, and there are several articles about it online. Or you can talk to us.
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